Ms Blanca Zutta is a specialist on business analysis, technology and marketing strategy. Her MBA thesis about the Initial Coin Offering (ICO)" discusses how blockchain technology will affect the future of industries and the steps needed to maximize the chances to secure financing through ICO. She holds an MBA (with distinction) on Strategic Marketing from the University of Geneva and she has acquired further specialization on Investment and Blockchain Strategies from the CFA Institute and at the University of Oxford. She currently works as an E-Learning technology and Social Media Specialist at the World Trade Organization.